VerVe is passion. It is the secret of personal style. VerVe is the special ability or talent to pull something off, from a fabulous haircut to an exquisite accessory. VerVe comes into our lives when we trust our instincts. When we take risks, they pay off. We accept each day's attempt to teach us about our authenticity.

Welcome to VerVe.

Discover Aveda...

The art and science of pure flower and plant essences is the core of aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the Earth. Our professional network, nearly 8,000 salons and spas worldwide, shares our commitment. ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the Earth, in harmony with the web of life.